| 1. |
Promote awareness of organization services and animal welfare through planning and implementing appropriate communication with local media, area organizations and local businesses. |
| 2. |
Assist in the development, design and implementation of lesson plans, educational materials and programs. |
| 3. |
Speak at community meetings, schools and workshops when necessary. |
| 4. |
Manages and monitors all social media activities and updates organization’s blog. |
| 5. |
Oversees printing and production of APA bi-annual newsletter, including obtaining quotes from printers and designers, writing articles and preparing the publication for mailing. |
| 6. |
Writes monthly e-news mailings and selects images to be used. |
| 7. |
Submits copy and images for regular website updates. |
| 8. |
Seeks out and is available for radio, television and print interviews about the APA and animal welfare issues. |
| 9. |
Maintains a strong working relationship with animal welfare industry peers and partners with appropriate organizations and social service agencies on key initiatives to promote awareness and understanding of animal welfare issues. |
| 10. |
Submits weekly and monthly featured pets for various print and online publications. |
| 11. |
Creates and updates marketing materials such as brochures, flyers and handouts while maintaining brand standards. |
| 12. |
Responsible for the development, promotion and implementation of the Domestic Violence Pet Assistance Program. |
| 13. |
Supervises activities and provides support to Humane Education Coordinator. |
| 14. |
Works closely with Executive Director and Development and Marketing Committee to develop an annual plan of public relations and community outreach objectives and activities based on organizational goals and long term plans. |